UK CMA mandates clearer AI source links and publisher opt-outs for Google
TL;DR
UK regulators (the CMA) order Google to add clearer source attribution and links to content used in AI-generated search results and to allow publishers to opt out of AI features; Google must implement new controls (including directory- and page-level opt-outs) and publish compliance reports within nine months, with testing in the UK before a potential global rollout.
- Google ordered to put clearer links in AI search and let UK publishers opt out Ars Technica
- Google Forced by UK CMA to Give Publishers Control Over AI Summaries Bloomberg.com
- U.K. Regulator to Let Publishers Keep Content Out of Google Search’s AI Tool WSJ
- Google Search Console AI Performance Report & AI Blocking Controls (Limited) Search Engine Roundtable
- What do UK watchdog’s new rules on Google AI results mean for publishers? The Guardian
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