X, the rebranded Twitter, to introduce dual subscription plans, confirms Elon Musk

1 min read
Source: CNBC
X, the rebranded Twitter, to introduce dual subscription plans, confirms Elon Musk
Photo: CNBC
TL;DR Summary

X, formerly known as Twitter, will introduce two new subscription tiers, according to owner Elon Musk. One tier will offer all features at a lower cost but with ads, while the other will be more expensive but ad-free. This comes after X announced a test in New Zealand and the Philippines, charging users $1 per year to post and interact with other posts as part of an anti-spam initiative. It remains unclear if the $1 subscription is one of the new tiers. Musk's changes to X, including cuts to trust and safety teams and removing the blue checkmark from nonpaying accounts, have led to a decline in advertising revenue. The introduction of new subscriptions may help improve the company's finances and diversify its revenue streams. X faces competition from Meta's Threads and Bluesky.

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