Economy Beds on Tap: Airlines Sell Sleep Space for a Premium

Airlines are introducing bed-like options and guaranteed empty rows in economy for a fee, aiming to give coach travelers a taste of business class. Originating with Air New Zealand’s Skycouch (2011) and expanding to the Skynest, the concept has spread to United’s upcoming Relax Row (2027), ANA’s COUCHii, Lufthansa Sleeper Rows, Air Astana’s Economy Sleeper, and Vietnam Airlines’ SkySofa. Prices vary widely—from roughly $130 to $2,580 depending on route and product—with some seats bookable at booking, others via post-booking requests or at the airport, and some offerings limited by aircraft type and season.