YouTube to Launch Unskippable 30-Second Ads on TV
TL;DR Summary
YouTube will soon start showing 30-second unskippable ads on select connected TVs, as the platform cracks down on ad-blockers and promotes its $11.99-a-month YouTube Premium service. Google has been combating ad-blockers to address dropping ad revenue, and will now prevent users from accessing YouTube if it detects an ad-blocker running. YouTube Premium offers ad-free viewing, offline video downloads, and YouTube Music Premium. The service is currently offering a three-month free trial.
Topics:entertainment#ad-blockers#advertising#digital-marketing#online-advertising#youtube#youtube-premium
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