Broadway Investors Look to London's West End for Safety and Success

London's West End serves as a testing ground for Broadway investment, with commercial theaters relying on private investment to fund shows. While London has a lower bar for financial success, with investors able to contribute as little as a couple of thousand pounds, Broadway carries higher stakes. Producers often run productions in London first before transferring them to New York. Determining the success of a show is tricky, but having a big name actor or writer on board and positive reviews are key factors. Investing in theater is unpredictable but offers the potential for big hits.