Bad Bunny's Super Bowl Halftime Show Sets Emmy Record with Seven Wins

Key points

• Bad Bunny won Outstanding Variety Special (Live) for the Apple Music Super Bowl LX Halftime Show, marking his first Primetime Emmy.
• The show won a total of seven awards, surpassing the 2022 hip-hop halftime show, which won three, to become the most-awarded Super Bowl halftime show in Emmy history.
• The production won in categories including music direction, choreography, sound mixing, lighting design, technical direction, and directing.
• Jay-Z, Desiree Perez, and Jesse Collins won as executive producers, while Dave Meyers won as co-executive producer.
• The show was the first Spanish-language program to win the top live variety category, following Bad Bunny's recent Grammy win for a Spanish-language album.

Background

This follows Bad Bunny's historic Grammy win for Album of the Year for his Spanish-language album 'DeBÍ TiRAR MáS FOToS' earlier in 2026. The Creative Arts Emmys, held at the Peacock Theater in Los Angeles, are a precursor to the main Primetime Emmy telecast scheduled for September 14.

How outlets are covering it

Billboard and The Hollywood Reporter both emphasize the historic nature of the win, noting it is the first Spanish-language program to win the top live variety category. Billboard highlights that the show won more awards than any previous Super Bowl halftime show, while The Hollywood Reporter focuses on the cultural impact and the 'cinematic journey' of the performance. Deadline provides a comprehensive list of winners, confirming the seven wins across various technical and creative categories. USA Today notes the broader context of the Creative Arts Emmys, highlighting other winners like 'The Traitors' and 'The Muppet Show', but agrees on the significance of Bad Bunny's achievement as a milestone for Latin music in television.

Why it matters

This win cements Bad Bunny's status as a global superstar and marks a significant milestone for Latin music in mainstream American television awards. It demonstrates the growing influence and recognition of Spanish-language content in major entertainment industries, following his Grammy success.

What to watch

The main Primetime Emmy telecast is scheduled for September 14, 2026, where additional awards will be presented. Highlights from the Creative Arts Emmys will air on FXX on September 12.