Backrooms Previews Hit $9M, Hinting at a Strong Opening Weekend

Deadline reports that Kane Parsons’ feature Backrooms, produced with A24 and co-financed by Atomic Monster/Blumhouse, is pulling in about $9M in previews that started at 4 PM, a figure that tops Scream 7’s early previews and sits near openings for John Wick: Chapter 4 and Eternals. The film, Parsons’ directorial debut, was produced for under $10M and stars Renate Reinsve as a therapist who finds an alternate universe inside a desolate furniture store with Chiwetel Ejiofor. Rotten Tomatoes critics give it 88% versus 74% from audiences. With strong pre-sell momentum and heavy fan-driven interest, the movie is positioned to exceed its $40M–$45M forecast, potentially signaling a blockbuster weekend ahead for a low-budget genre film.