Skims Launches 'Skimsmas' Holiday Line With All Five Kardashian-Jenner Sisters

Key points

• The Skims holiday collection launched on Thursday, October 29, 2026.
• The campaign features all five sisters: Kim, Khloé, Kourtney Kardashian, and Kendall and Kylie Jenner.
• The collection includes pajamas, leggings, sweats, bras, underwear, and an accessories advent calendar.
• Prices for the new items start at $14, with some pieces reaching $148.
• Several styles have already sold out following the launch.

Background

This release follows recent high-profile appearances by the family, including Kris Jenner's role in a Ferragamo campaign and Kim Kardashian's health updates in 'The Kardashians' Season 8. It also coincides with new public narratives regarding Kim's business empire, as detailed in recent biographical works.

How outlets are covering it

USA Today emphasizes the retro-inspired aesthetic of the campaign and highlights the affordability of the entry-level items, noting prices start at $14. E! News focuses on the commercial success of the drop, reporting that several styles have already sold out, and provides a detailed breakdown of specific product prices, such as the $148 advent calendar and $128 sleep sets. While both outlets confirm the participation of all five sisters, USA Today frames the launch as a seasonal lifestyle event, whereas E! News positions it as a must-buy shopping opportunity due to immediate inventory shortages.

Why it matters

The launch demonstrates the continued commercial power of the Kardashian-Jenner brand partnerships. The rapid sell-out of items indicates strong consumer demand for celebrity-endorsed holiday apparel, reinforcing the sisters' influence in the fashion retail sector.

What to watch

Consumers should check inventory quickly as stock depletes. Skims may release additional limited-edition items or restock popular sizes in the coming weeks. The family may leverage this success in future brand collaborations or reality television segments.