BBC and YouTube Forge Groundbreaking Content Partnership

1 min read
Source: Variety
BBC and YouTube Forge Groundbreaking Content Partnership
Photo: Variety
TL;DR

The BBC announced a strategic partnership with YouTube to produce original, YouTube-first programming, launch new BBC channels on YouTube aimed at kids and young adults, and promote BBC content with Winter Olympics coverage; the deal includes a Creative Industries Sector Plan and a training program led by the National Film and Television School to upskill UK creators, aiming to broaden BBC reach among younger audiences and support digital-first content alongside BBC iPlayer and Sounds.

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