Cord Cutters Brace for Potential Streaming Price Hikes Amid Ad Revenue Decline.

Streaming services are experiencing a decline in ad revenue due to production delays caused by the ongoing writers' strike. This decline may force streaming services to raise their prices as they use ad revenue to keep prices down. Talk shows and soap operas are also affected by production delays and have already seen an increase in ad spend. Streaming services have an advantage over cable networks as they have a wealth of content to draw from, but a lack of new content may further encourage the decline in ad revenue.