Detroit Custard Shop Overcomes Challenges and Thrives with Instagram Success

The Custard Company, a custard shop in Dearborn, Michigan, faced multiple challenges including the COVID-19 pandemic and two cars crashing into their building. However, they have found success by developing a strong following on Instagram and creating innovative custard flavors, such as injecting soft serve cones with fillings inspired by Lebanese desserts. The shop has expanded to two more locations and is collaborating with other local food entrepreneurs.