Detroit's Frozen Custard Shop Thrives, Plans Expansion

The Custard Company, a custard shop in Dearborn, Michigan, has overcome multiple challenges, including opening just before the pandemic and surviving two car crashes. Despite these setbacks, the shop has found success by developing a strong following on Instagram and creating innovative custard flavors, such as injecting soft serve cones with fillings. The owner, Jamal Jawad, has expanded his operation to include two more stores and collaborations with other local food entrepreneurs. The shop's popularity has even led to a partnership with the Detroit Pistons.