Disney Finds Franchise Value in Grogu, Even as The Mandalorian Missed Box Office
TL;DR
Disney said The Mandalorian and Grogu underperformed at the box office (about $345 million globally on a roughly $165 million budget plus marketing), but the company argued the franchise investments boosted other revenue streams—retail sales, park attendance at the updated Millennium Falcon, and gaming—supporting a diversified, portfolio-driven strategy that includes strong Disney+ activity and upcoming titles like live‑action Moana and the 2027 Starfighter project.
- Disney Admits ‘The Mandalorian and Grogu’ Disappointed at Box Office hollywoodreporter.com
- Disney CFO Calls Theatrical “Just One Data Point” After Rough Box Office For ‘Moana’, ‘Mandalorian’ Deadline
- Disney CEO Admits Moana, Mandalorian and Grogu Are Box Office Flops Variety
- Disney Admits Live-Action Moana and Star Wars: The Mandalorian and Grogu 'Underperformed', But Says The Movies Still Helped Shift Plenty of Merchandise IGN
- Disney CEO Josh D'Amaro Minimizes 'The Mandalorian and Grogu' Box Office Failure, Says Company Is Exploring Free Streaming Services Star Wars News Net
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