Disney Finds Franchise Value in Grogu, Even as The Mandalorian Missed Box Office

Disney said The Mandalorian and Grogu underperformed at the box office (about $345 million globally on a roughly $165 million budget plus marketing), but the company argued the franchise investments boosted other revenue streams—retail sales, park attendance at the updated Millennium Falcon, and gaming—supporting a diversified, portfolio-driven strategy that includes strong Disney+ activity and upcoming titles like live‑action Moana and the 2027 Starfighter project.