Hybe shares plunge as BTS comeback attendance undershoots forecast
TL;DR Summary
Hybe shares slid about 15% after BTS's Seoul comeback drew just over 100,000 fans—far below the 260,000 forecast—highlighting the group's outsized but vulnerable role in Hybe's revenue; the tour spans 79 shows across 23 countries and Netflix will stream it in 190 countries, potentially offsetting some live-audience shortfalls.
- BTS comeback draws a smaller crowd than hoped, hitting parent company Hybe's shares CNBC
- Review: On ‘Arirang,’ BTS Is Too Big to Fail. But Not Too Big to Succeed. The New York Times
- BTS’s Comeback Netflix Live Marks The Return Of The Pop Kings Forbes
- BTS Doc Director Says He Learned 'How Heavy the Crown Is' That BTS Wear Teen Vogue
- BTS concert in South Korea to herald stream of live events, Netflix says Reuters
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