IMAX’s Odyssey Payoff Fuels Expansion Bets and Denies Sale Rumors

Odyssey opened to a $264.1 million global box office with IMAX contributing over 20% (including $1.5 million in presales for IMAX 70mm and $6.3 million across 41 screens). IMAX CEO Rich Gelfond says Nolan’s collaboration is unique and hints at future partnerships, while firmly denying sale rumors. He outlined growth plans—from expanding in regions like India, Japan, and beyond to premium-format innovations such as IMAX in cars via Goer Dynamics—reinforcing a strategy to keep IMAX as much a brand as the content, and to push the premium experience worldwide.