Inside the Last Minute WWE-Endeavor Merger and Potential Layoffs.

Endeavor's bid for a majority stake in WWE was entered three weeks earlier, and the bidding war was "nip and tuck all the way" with Liberty Media. The deal was finalized during WrestleMania, and Endeavor President and COO Mark Shapiro concedes that layoffs are coming to reduce redundancies. Being an Endeavor property will give WWE the upper hand in getting a significant increase in its domestic TV rights fees, and Shapiro cited additional revenue opportunities in cross-platform marketing, sponsorships, premium hospitality, data analytics, and the growth of WWE's international presence, among other revenue streams.