Melania Doc Opens to $7M, but Amazon’s $75M Bet Isn’t Profitable Yet
TL;DR Summary
Amazon MGM Studios spent about $75 million on the Melania Trump documentary (a $40 million acquisition plus $35 million in marketing) even as its opening weekend box office hit $7 million, the largest for a non-concert doc in a decade; while the debut drew attention, industry insiders say profitability remains uncertain and the plan hinges on a long-tail rollout to Prime Video and a forthcoming docuseries rather than immediate returns.
- 'Melania' might look like a box office win, but Amazon is still $68 million in the red Business Insider
- ‘Melania’ Arrives With Strong Box Office Showing for a Documentary The New York Times
- The 'Melania' movie audience: Older white women NPR
- Melania review – Trump film is a gilded trash remake of The Zone of Interest The Guardian
- This powerhouse demographic drove "Melania's" big opening weekend Axios
Reading Insights
Total Reads
1
Unique Readers
29
Time Saved
4 min
vs 5 min read
Condensed
93%
969 → 70 words
Want the full story? Read the original article
Read on Business Insider