Netflix Shifts to Annual Viewership Reporting, Dropping Biannual Updates
TL;DR Summary
Netflix will stop releasing its biannual 'What We Watched' viewership data and start annual reports in 2027, separating engagement metrics from earnings. The latest six‑month report (Jan–Jun 2026) names War Machine as the top film and His & Hers as the top TV title, with video podcasts not yet broken out. Netflix’ leadership says second‑season viewership remains strong and the change aims to focus reporting on financial metrics, while continuing to provide title‑by‑title data, total view hours, and weekly Top 10 lists in over 90 countries.
- Netflix to Stop Releasing Viewership Data Every 6 Months, Will Shift to Annual Reports Variety
- Netflix To Stop Biannual Viewership Reports, Opting For Yearly Data Dump Amid Scrutiny Over Audience Retention Deadline
- Netflix Reports Steady Viewing Time Growth But Scales Back Engagement Reports The Hollywood Reporter
- Netflix is getting stingier about its viewing data, and Wall Street isn’t happy MarketWatch
- Netflix gave an unusually candid reason for releasing less data Business Insider
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