Netflix Steps Back From Meghan Markle’s As Ever Brand
TL;DR
Netflix has exited its partnership with Meghan Markle’s As Ever lifestyle brand, ending its involvement with the brand’s products (including the $64 scented candles) as Markle continues to grow As Ever independently. The move follows Netflix’s earlier extension and then downgrade of its deal with Archewell, framing a shift to the brand operating on its own going forward.
- Netflix Exits Meghan Markle’s $64 Scented Candles Business The Hollywood Reporter
- Meghan, Duchess of Sussex, and Netflix part ways CNN
- Meghan's lifestyle brand As ever and Netflix end partnership BBC
- Meghan Markle and Netflix End Partnership on As Ever, But What Does It Mean for the Lifestyle Brand? People.com
- Netflix dumps Meghan Markle in latest blow to troubled As Ever brand Page Six
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