Peacock hikes subscriptions after posting first quarterly profit
TL;DR
Peacock raised prices across its plans for the fourth time in four years: Select with ads rose from $8 to $9, Premium with ads from $11 to $13, and Premium Plus (no ads) from $17 to $20. The service also reported its first quarterly profit in Q2 2026 (adjusted EBITDA of $189 million) and added subscribers to reach 48 million, but executives cautioned that profitability will vary by quarter due to investments in live sports and programming, such as NBA games.
- Peacock raises prices by 18 percent after becoming profitable Ars Technica
- Peacock Raises Prices Across All Plans, NBCU’s Fourth Increase in Four Years Variety
- Peacock Reveals Another Price Hike After NBCU Streamer’s First Profitable Quarter The Hollywood Reporter
- Peacock Price Hike: Streamer Ups Cost of All Subscriptions CNET
- Peacock Hikes Prices Across All Subscription Plans Deadline
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