Publishers Bet on Video—And The Moment Arrives.

The Hollywood Reporter argues that the long-feared 'pivot to video' finally lands in 2026: video is no longer confined to TV screens, as publishers invest in in-app vertical video and longer-form reporting to reach broader audiences. With YouTube evolving into a primary video hub and legacy outlets racing to capture attention beyond traditional TV, the industry signals a shift away from text-first models toward TV-like video experiences across devices.