WBD Upfront Echoes a Changing Era as Paramount-Skydance Tie-Up Looms

Warner Bros. Discovery’s upfront lunch carried a valedictory air as Paramount Skydance’s $110 billion bid to acquire WBD looms, with a Sept. 30 close target pending regulatory approvals. Executives touted the company’s advertising products while the deal’s implications—turning Turner, HBO, and Warner Bros over to a new parent—hung over the room. Insiders pointed to two factors likely to help garner approval: Larry Ellison’s influence and Makan Delrahim, DOJ antitrust veteran now Paramount’s chief legal officer. CEO David Zaslav could collect up to $886 million on closing, despite a shareholder vote against part of his pay, underscoring the ongoing volatility of media M&A.
- WBD Staffers Raise Upfront Glass As Yet Another Corporate Merger Looms Deadline
- The Warner Bros. Discovery Upfront Felt More Like a Funeral The Hollywood Reporter
- Inside Warner Bros. Discovery's Upfront: the 'Ellison in the Room' Variety
- Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads ADWEEK
- Warner Bros. Discovery Combines Innovative Advertising Technology, Unmatched Content and Iconic Talent at Upfront 2026 Warner Bros. Discovery
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