xQc's $100 Million Contract Sparks Twitch Exodus to Rival Platform.

Kick, a new streaming service, has signed Twitch's top streamer, xQc, to a $100 million, two-year, non-exclusive contract, which is more than LeBron James' $97.1 million Lakers deal. Kick is offering average streamers dramatically better revenue splits than its rivals and is competing with Amazon-owned Twitch, Google-owned YouTube, and Meta-owned Facebook Gaming. The CEO of Kick is Ed Craven, the co-founder of gambling site Stake, and the site has attracted controversy for attracting streamers kicked off YouTube or Google for hate speech or toxicity. The theory is that there is enough gambling money to fund Kick for some period of time, but the current revenue splits and $100 million contracts are certain to raise a lot of eyebrows and questions about the site's long-term prospects.