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"Bud Light's Super Bowl Reboot: A Star-Studded Attempt to Save Reputation"

1 min read
Source: Hollywood Reporter
"Bud Light's Super Bowl Reboot: A Star-Studded Attempt to Save Reputation"
Photo: Hollywood Reporter
TL;DR

After a tough year, Bud Light is revamping its brand with a Super Bowl ad featuring a new character, the Bud Light Genie, and celebrity cameos from Post Malone, Peyton Manning, and Dana White. The company aims to bring back humor and lightheartedness to its marketing, focusing on unparalleled access and epic experiences for fans. The Genie will also be featured on other platforms, granting wishes and providing unique experiences throughout the year.

Topics:entertainmentbusinessmarketing#brand-reboot#bud-light#businessmarketing#dana-white#post-malone#super-bowl
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  1. After Bud Light’s Tough Year, It’s Bringing In Post Malone, Dana White and a Genie for Super Bowl Reboot  Hollywood Reporter
  2. Clydesdale Horse and Yellow Lab Star in Budweiser 2024 Super Bowl Ad  PEOPLE
  3. Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy  CNN
  4. Bud Light Super Bowl ad aims to win back customers  Fox Business
  5. Bud Light trying to save its reputation with star-studded Superbowl ad — will it work?  New York Post

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