Lamar Odom Joins OnlyFans, Claiming First NBA Player to Use Platform

Key points

• Lamar Odom launched an OnlyFans account on October 27, 2026, becoming the first NBA player to publicly use the platform.
• Odom's bio describes the content as 'a little more personal' and 'a little more playful,' inviting subscribers to 'get to know the REAL me.'
• His girlfriend, Los Angeles-based real estate agent Rachel Bradley, also joined OnlyFans, with TMZ reporting they may film content together.
• Odom promoted the account via an Instagram story featuring a shirtless photo in a pool with the caption 'Let's chat.'
• Odom declined to specify what he would or would not show, stating, 'I've lived a pretty wild life, and trust me, there are still a few surprises left.'
• Odom has a history of substance abuse, including a 2015 near-fatal overdose and a recent DUI arrest, but reported being sober in March 2026.

Background

Odom's move follows a period of personal and financial challenges, including a 2015 overdose, a 2020 pawn of his championship rings, and a recent DUI arrest. He has been open about his sobriety, telling Page Six in March 2026 that he was nearly two months sober. The platform's rise in celebrity use is part of a broader trend, as seen with Megan Fox's launch of Subs.com in October 2026. Odom's previous public appearances, including his Netflix documentary 'Untold: The Life & Death of Lamar Odom,' have highlighted his struggles with addiction and recovery.

How outlets are covering it

Page Six and New York Post both emphasize Odom's status as the first NBA player to join OnlyFans, highlighting the novelty of the move. Page Six focuses on Odom's bio and his coy comments to TMZ, while New York Post notes the potential collaboration with Rachel Bradley. Yahoo provides a more general overview, noting the move as an 'unexpected chapter' in Odom's life without delving into specific details. TMZ's content was inaccessible due to a 403 error, but its reported quotes are cited by other outlets. All sources agree on the basic facts of the launch and Odom's statements, but differ in emphasis: Page Six and New York Post highlight the 'first NBA player' angle, while Yahoo focuses on the surprise factor and lack of specific content details.

Why it matters

Odom's move to OnlyFans marks a significant cultural moment, as he becomes the first NBA player to publicly join the platform. This challenges traditional perceptions of athletes and celebrity, blurring the lines between professional sports and adult content. It also reflects a broader trend of celebrities using subscription platforms to monetize their personal brands, as seen with Megan Fox's Subs.com. Odom's history of financial struggles and substance abuse adds a layer of complexity, as the move may be seen as a way to generate income and reconnect with fans in a new way. The reaction from fans and the public will likely shape the narrative around this move, potentially influencing how other athletes and celebrities view similar platforms.

What to watch

Odom and Rachel Bradley may begin filming content together, as reported by TMZ. The specific nature of the content remains unclear, but Odom's comments suggest it will be more personal and playful. The move is likely to spark conversation across social media, with fans and the public reacting to the unexpected turn. Odom's sobriety and financial stability may be impacted by the success of the platform, as it could provide a new source of income. The broader implications for NBA players and celebrities considering similar platforms will be observed in the coming weeks.