2026 Beauty Advent Calendars Range from $30 to $660

Key points

• NBC News lists 29 beauty advent calendars, with prices ranging from $29.99 for Burt’s Bees to $660 for Augustinus Bader.
• Dermstore’s 24 Days of Beauty calendar is priced at $250 and includes 13 full-size and 11 travel-size products.
• Charlotte Tilbury’s 15-piece set costs $220 and includes four full-size items, plus a gua sha tool and makeup bag.
• American Salon highlights Revolve’s $89 12-day calendar, which offers $409 worth of products from brands like ILIA and Summer Fridays.
• Harper’s BAZAAR features luxury options like Dior’s $604 calendar and Astley Clarke’s $495 jewelry advent calendar.
• Some calendars offer significant discounts, such as Kiehl’s 24 Days of Joy at 53% off and Clarins at 59% off.

Background

Beauty advent calendars have become a popular holiday tradition, offering daily product discovery and value. Previous coverage noted Meghan Markle’s As Ever brand launching a $148 chocolate advent calendar in 2026, and Amazon’s Prime Big Deal Days in October 2026 offered discounts on beauty products. The 2026 season sees a wide range of options, from affordable to luxury, with brands emphasizing full-size products and unique packaging.

How outlets are covering it

NBC News provides a comprehensive list of 29 calendars, focusing on variety and value across categories like skincare, makeup, and hair care. American Salon emphasizes the value proposition, highlighting calendars that offer more than their price, such as Revolve’s $89 set worth $409. Harper’s BAZAAR focuses on luxury and unique items, such as Dior’s homage to its Parisian flagship and jewelry advent calendars from Astrid & Miyu and Astley Clarke. The outlets differ in emphasis: NBC News and American Salon focus on practicality and value, while Harper’s BAZAAR highlights luxury and exclusivity. All agree on the popularity and variety of beauty advent calendars for the 2026 holiday season.

Why it matters

Beauty advent calendars are a significant part of holiday shopping, offering consumers a way to try new products and enjoy daily unboxing experiences. The wide price range and variety of options cater to different budgets and preferences, from affordable sets to luxury items. The trend reflects the growing popularity of beauty products as gifts and the desire for daily indulgence during the holiday season. The inclusion of full-size products and unique packaging adds value and appeal, making these calendars a popular choice for both self-purchase and gifting.

What to watch

As the holiday season approaches, expect increased sales and marketing of beauty advent calendars. Brands may introduce new or limited-edition calendars to attract consumers. The trend may continue to grow, with more brands offering diverse options and value propositions. Consumers may look for calendars that offer full-size products and unique packaging, as well as those that provide significant discounts. The popularity of beauty advent calendars may also influence other product categories, such as wellness and jewelry, as brands seek to capitalize on the holiday shopping season.