Giva pulls Kriti Sanon Rakhi ad after outfit backlash

A Indian jeweller, Giva, withdrew its Rakhi-themed ad featuring Bollywood star Kriti Sanon after social media backlash over her cropped-top outfit for the festival and discussions about whether dress choices are appropriate for tradition. Kriti Sanon defended herself, while critics including Kangana Ranaut called the ad “creepy”; supporters argued fashion should not police culture. Giva said the ad was withdrawn out of respect for culture, noting the decision extended to its pets in the campaign and drawing parallels to past controversies like Tanishq’s 2020 ad.