Scarcity as Status: The Odyssey's 70mm IMAX Run as Social Currency

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Source: vox.com
Scarcity as Status: The Odyssey's 70mm IMAX Run as Social Currency
Photo: vox.com
TL;DR

Vox argues that the limited 70 mm IMAX run of Christopher Nolan’s The Odyssey acts as a social signal: scarcity drives demand, fans brave lines for exclusive access, and the anticipation of getting tickets can be more gratifying than the screening itself.

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