'Air': The Story of Nike's Iconic Partnership with Michael Jordan.

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Source: Chicago Tribune
'Air': The Story of Nike's Iconic Partnership with Michael Jordan.
Photo: Chicago Tribune
TL;DR Summary

"Air" is a docudrama about how Nike marketing executive Sonny Vaccaro, played by Matt Damon, convinced his boss Phil Knight, played by co-star and director Ben Affleck, to cough up the funds to make the pitch to get the basketball star for the ages to sell their shoes. The movie is a triumph of sports marketing and a good time, with workplace banter and zingers for fuel. The film is set 39 years ago and covers three chaotic months in 1984. "Air" will stream on Amazon later this year; meantime it’s opening in theaters.

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