Tennessee launched a four-day, multi-video Adidas uniform reveal across multiple sports, dwarfing South Carolina's Nike rollout and igniting widespread social-media buzz, including a Gamecock fan's post calling SC's reveal underwhelming in comparison.
Nike is set to report fiscal Q4 2026 after the bell, with expected EPS of 13 cents on about $10.86 billion in revenue. The company previously projected a low-single-digit revenue decline for the quarter and noted an unexpected tariff-refund benefit. In the prior quarter, North America grew 3% while Greater China fell 7% to $1.62 billion. For the full year, analysts anticipate revenue around $46.27 billion and EPS of $1.51, with next year’s revenue near $46.47 billion. CEO Elliott Hill is pushing a turnaround amid macro headwinds, including tariff volatility and consumer sentiment, plus 1,400 layoffs and a CFO transition to David Denton on Aug. 17. A World Cup boost in North America has supported recent marketing momentum; Nike’s earnings call is at 5 p.m. ET.
Nike stock has fallen this year even as the company consistently beats earnings, pays a 3.96% dividend with 24 straight years of increases, and now faces a CFO transition. The piece notes coordinated insider buying (CEO Elliott Hill and director Tim Cook) around the current price, plus a generally solid operating backdrop: North America growth and wholesale expansion offset by weakness in Greater China and a 35% drop in Converse. Forward earnings sit around 21x with a roughly $58 consensus target, while Nike trades near a 52-week low (~$40). The author argues the turnaround story remains intact, arguing the risk is China/converse, but the setup—strong brand, cash, and insider conviction—renders Nike an aggressive “buy on repeat.”
Nike remains a strong dividend-growth story even as its stock is down roughly 33% year-to-date. The company has an $18 billion buyback and 24 years of consecutive dividend growth, bolstered by insider purchases (CEO Elliott Hill bought shares around $41–$42). Earnings have beaten estimates for four straight quarters, with Q3 FY26 EPS of $0.35 vs $0.28 expected, supported by solid North America momentum in Running and Global Football. Greater China revenue fell and tariffs pressured margins, yet Nike trades near $41.82 with a $58.72 analyst target and a majority of Buy ratings. The author argues the combination of a rising dividend, buyback-driven capital return, and insider confidence justifies continued dips-buying on a global athletic-utility thesis.
Nike announced that David M. Denton will join as Executive Vice President and Chief Financial Officer, effective August 17, succeeding Matthew Friend who will step down but stay through September 4 to ensure a smooth transition. Denton, currently CFO of Pfizer since 2022, has more than 30 years of finance leadership at companies including Lowe’s and CVS Health and prior board experience. Nike also updated on fourth-quarter/fiscal-2026 results (June 30); the report will include a one-time tariff-refund benefit and is expected to be broadly in line with prior guidance absent that benefit.
Pink neon cleats dominate the 2026 World Cup, driven by fashion trends rather than causes, with Team USA leading the look as Nike, Adidas and Puma offer bright pink options on the pitch.
Victor Wembanyama told Nike he wouldn’t let basketball be defined by a single face as he pursues the NBA Finals with the Spurs; his team prioritizes focus over branding, and with his Nike contract expiring later this year, he is set to become a sneaker-free agent amid rising global interest in his franchise.
Naomi Osaka again blends couture with her on-court performance at Roland Garros, entering the first round in a black corset and cascading gold Nike dress (designed with Kevin Germanier from upcycled materials) and winning 6-3, 7-6(3) over Laura Siegemund; she later sported an oversized golden jacket for the next match against Donna Vekić, underscoring her view of slam walkouts as self-expression and a nod to Venus and Serena Williams.
Naomi Osaka stepped onto Court Philippe-Chatrier in a striking two-piece outfit inspired by the Eiffel Tower at night—a black corset and cascading black skirt worn over a glittering gold Nike dress designed with sustainable materials by Kevin Germanier. She won her French Open debut against Laura Siegemund 6-3, 7-6(3) and will meet Donna Vekić in the second round. Aryna Sabalenka praised Osaka’s on-court self-expression, while Siegemund quipped it was more fashion show than tennis. Osaka noted sun-glare on the gold dress nearly forced backup options, and she framed the look as a France nod and couture moment while aiming to reach the third round.
Ohio State announced Buckeye Stripes are returning in its Scarlet Rush and Sub Zero uniforms, adding metallic silver sleeves across five uniform combinations (including the all-black Tunnel Vision look) and signaling a continued push to refresh branding while honoring tradition; the team will debut the new home kit Sept. 5 vs Ball State, with potential jersey sponsorships and further unveilings planned for the season.
Ohio State unveiled a 2026 uniform rollout featuring five distinct combinations (Core Home/Core Road, Tunnel Vision, Scarlet Rush, Sub Zero) with updates like a metallic Buckeye Stripe on sleeves, a center Block O collar, and inner jersey festoon details, all built on Nike’s Vapor F.U.S.E. fabric. A new Forge Series turf at Ohio Stadium by Shaw Sports Turf will enhance branding, playability, and safety, with game-week plans for specific uniforms. Leaders Ross Bjork and coach Ryan Day emphasize honoring tradition while advancing performance and stadium branding.
Ohio State officially reintroduces its gray/silver Buckeye Stripes on the primary uniforms, now in metallic silver designed with Nike to better match the helmets. The move brings back a tradition last worn in 2006 and adds updates like a Block O collar and an Ohio Stadium–inspired collar detail. The change followed fan demand and spring-game teases, with the new home uniforms debuting Sept. 5 against Ball State and road whites Sept. 12 against Texas.
Secretary of State Marco Rubio went viral after wearing the Nike Tech 'Venezuela' tracksuit—famously worn by Nicolas Maduro during his January 2026 capture—aboard Air Force One, a moment celebrated and memed on social media and described by White House aides as a “full circle” gag.
Nike released Rebel Edition alternate jerseys for all 15 WNBA teams to celebrate the league’s 30th season, with designs that reflect each team’s city and identity and were developed with community input; the line complements the Court Origins throws, the 2026 regular season starts May 8 with three opening games, and the jerseys are available now.
Nike and the WNBA debut the 2026 Rebel Edition uniforms, created with collaboration from all 15 teams and community input to reflect each team’s energy, values and local influences, plus a Rebel Fanwear line; the launch reinforces Nike’s long-term partnership with the league and celebrates self-expression on and off the court, with availability starting May 8.