All articles tagged with #nike
Ohio State announced Buckeye Stripes are returning in its Scarlet Rush and Sub Zero uniforms, adding metallic silver sleeves across five uniform combinations (including the all-black Tunnel Vision look) and signaling a continued push to refresh branding while honoring tradition; the team will debut the new home kit Sept. 5 vs Ball State, with potential jersey sponsorships and further unveilings planned for the season.
Ohio State unveiled a 2026 uniform rollout featuring five distinct combinations (Core Home/Core Road, Tunnel Vision, Scarlet Rush, Sub Zero) with updates like a metallic Buckeye Stripe on sleeves, a center Block O collar, and inner jersey festoon details, all built on Nike’s Vapor F.U.S.E. fabric. A new Forge Series turf at Ohio Stadium by Shaw Sports Turf will enhance branding, playability, and safety, with game-week plans for specific uniforms. Leaders Ross Bjork and coach Ryan Day emphasize honoring tradition while advancing performance and stadium branding.
Ohio State officially reintroduces its gray/silver Buckeye Stripes on the primary uniforms, now in metallic silver designed with Nike to better match the helmets. The move brings back a tradition last worn in 2006 and adds updates like a Block O collar and an Ohio Stadium–inspired collar detail. The change followed fan demand and spring-game teases, with the new home uniforms debuting Sept. 5 against Ball State and road whites Sept. 12 against Texas.
Secretary of State Marco Rubio went viral after wearing the Nike Tech 'Venezuela' tracksuit—famously worn by Nicolas Maduro during his January 2026 capture—aboard Air Force One, a moment celebrated and memed on social media and described by White House aides as a “full circle” gag.
Nike released Rebel Edition alternate jerseys for all 15 WNBA teams to celebrate the league’s 30th season, with designs that reflect each team’s city and identity and were developed with community input; the line complements the Court Origins throws, the 2026 regular season starts May 8 with three opening games, and the jerseys are available now.
Nike and the WNBA debut the 2026 Rebel Edition uniforms, created with collaboration from all 15 teams and community input to reflect each team’s energy, values and local influences, plus a Rebel Fanwear line; the launch reinforces Nike’s long-term partnership with the league and celebrates self-expression on and off the court, with availability starting May 8.
Nike teams with Zellerfeld to launch the Air Max 1000.2, a fully 3D‑printed evolution of the Air Max 1000 featuring a refined outsole and faster production; the global release arrives via a Zellerfeld raffle May 4–7, followed by a North America SNKRS drop on May 7 as part of Nike’s Air Works initiative.
Nike’s ACG Ultrafly Trail is a high-energy trail super shoe designed for ultramarathons, combining two-density ZoomX foam, dual spoon carbon plates for adaptive stiffness, and a Vibram Megagrip Litebase outsole to deliver exceptional energy return (75.4%) and stability on easy trails and gravel. Its high drop (10.7 mm) and roomy forefoot promote a confident ride, but heavier runners may want more forefoot cushioning and breathability is limited. At about $260, it’s a premium choice best suited for open-terrain ultras rather than technical trails, with alternatives like Saucony Xodus Ultra 4, Hoka Tecton X 3, and Adidas Terrex Agravic Speed Ultra worth considering.
Nike reissues the original ACG LDV sneaker, preserving the iconic yellow nylon upper while upgrading the sole with ReactX foam and a modernized waffle pattern. The release honors the 1978 K2 expedition by Ridgeway and Roskelly, adds a K2-themed sockliner, and includes a pink ACG heel logo. Priced at $130 and available via Nike and select retailers after an early Huckberry drop sold out; a 30-minute documentary on ACG’s origins accompanies the launch.
Nike announced about 1,400 job cuts in global operations and technology roles as part of its Win Now restructuring, spanning North America, Europe and Asia and representing less than 2% of total headcount. The company says the changes aim to simplify operations and sharpen its tech footprint, concentrating work at Beaverton’s Philip H. Knight Campus and the Nike India Technology Center while reshaping manufacturing and supply chain work to be closer to partners.
Nike announced the next phase of its Win Now plan to streamline Global Operations, consolidating its technology footprint around two hubs (Philip H. Knight Campus and Nike India Technology Center), modernizing Air Manufacturing, relocating Converse resources closer to factory partners, and tightening materials integration to speed decision-making and efficiency. The changes will reduce about 1,400 roles, mostly in Technology, with leaders and HR support guiding affected teammates as the company seeks a leaner, more integrated operation for faster growth.
Nike said about 1,400 jobs will be cut globally, with most losses in tech, as part of its Win Now turnaround plan to reshape technology, air manufacturing, Converse operations, and supply chain integration; this follows January's 775 cuts and amounts to under 2% of headcount, with impacts across regions as Nike braces for slower sales, including a 20% China decline this quarter.
Lululemon has named Heidi O’Neill, a Nike veteran who helped scale Nike’s business, as its next CEO, effective Sept. 8, to accelerate product breakthroughs and deepen the brand’s cultural relevance after a period of slower growth. O’Neill will receive a $1.4 million salary, a target bonus of 200%, about $10 million in equity, plus one-time grants and a $2 million retention bonus, while interim co-CEOs Meghan Frank and André Maestrini remain in the short term. The appointment comes as investors weigh how the company can reset growth after missteps and a decline in market value; shares moved lower after the news.
Apple announced Tim Cook will step down as CEO to become Executive Chairman, with John Ternus named the new CEO effective September 1, 2026; in the official transition photo, Cook wears the highly coveted Fragment Design x Travis Scott x Air Jordan 1 Low OG 'Sail Military Blue', underscoring how sneaker culture has become a potent power accessory in Silicon Valley and reflecting Cook’s long-running Nike ties and insider access to the Swoosh's circle.
Nike pulled a controversial 'Runners Welcome. Walkers Tolerated.' sign outside its Boston store during marathon week and apologized after online backlash; rivals Altra and Asics rolled out inclusive campaigns to appeal to casual runners, signaling a sharpened marketing battle as Nike seeks to regain leadership in the running space.