Amazon MGM Studios Bets on AI with GenAI Creators’ Fund to Fuel Fresh Prime Video Series

Amazon MGM Studios is funding and supplying AI tools through its GenAI Creators’ Fund, in partnership with AWS, via the new Project Nara AI production platform. The initiative has greenlit three animated Prime Video series—Punky Duck, Love, Diana Music Hunters, and Cupcake & Friends—with pilots due in five weeks and premieres expected on Prime Video, though dates haven’t been set. The program aims to reduce production costs and speed up creation while keeping human actors involved, signaling a broader end-to-end AI content ecosystem for Amazon.