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Project Nara

All articles tagged with #project nara

Amazon Bets on Generative AI, Greenlights Three Animated Series
entertainment6 days ago

Amazon Bets on Generative AI, Greenlights Three Animated Series

Amazon unveils a GenAI Creators Fund to fund and give access to its AI tools for creators, with three original animated series announced: Punky Duck from Maya and the Three director Jorge Gutierrez, Love, Diana Music Hunters from former Nickelodeon executive Albie Hecht and pocket.watch, and Cupcake & Friends from Buzzfeed Studios. Built on AWS Project Nara, the program aims to streamline production workflows and democratize cinematic storytelling by uniting veteran filmmakers, digital creators, and startups to produce content for Prime Video using both third‑party AI models and Amazon’s own tools.

Prime Video Bets on GenAI Animation With Three New Series
business6 days ago

Prime Video Bets on GenAI Animation With Three New Series

Prime Video has ordered three GenAI-powered animated series through the GenAI Creators’ Fund, a joint program by AWS and Amazon MGM Studios. Cupcake & Friends (BuzzFeed Studios), Love, Diana Music Hunters (Albie Hecht of pocket.watch), and Punky Duck (Jorge R. Gutierrez) will stream on Prime Video in the future. The fund provides professional AI tools and grants to creators, with Project Nara serving as a production platform that supports real-time collaboration and workflow tracking. Amazon executives say the program centers human creativity while expanding AI-driven production, announced on AI on the Lot in Los Angeles.

Amazon MGM Studios Bets on AI with GenAI Creators’ Fund to Fuel Fresh Prime Video Series
entertainment6 days ago

Amazon MGM Studios Bets on AI with GenAI Creators’ Fund to Fuel Fresh Prime Video Series

Amazon MGM Studios is funding and supplying AI tools through its GenAI Creators’ Fund, in partnership with AWS, via the new Project Nara AI production platform. The initiative has greenlit three animated Prime Video series—Punky Duck, Love, Diana Music Hunters, and Cupcake & Friends—with pilots due in five weeks and premieres expected on Prime Video, though dates haven’t been set. The program aims to reduce production costs and speed up creation while keeping human actors involved, signaling a broader end-to-end AI content ecosystem for Amazon.