Cinemark and Regal Block 'Cliff Booth' IMAX Over Netflix's Short Window

Key points

• Cinemark CEO Sean Gamble stated that agreeing to Netflix's ultra-short release window is not aligned with the long-term interests of their theaters.
• Regal declined the booking to prioritize 'The Hunger Games: Sunrise on the Reaping,' which has a more generous theatrical window.
• The film will play on over 500 screens worldwide, primarily through AMC and independent cinemas, but will miss out on approximately 120 IMAX screens from Regal and Cinemark.
• This is Netflix's first IMAX release, a slot originally intended for Greta Gerwig's 'Narnia: The Magician's Nephew,' which has a seven-week window.
• Cinemark reported higher revenue and earnings compared to the same period in 2025, with total revenue rising to $1.05 billion.

Background

The original 'Once Upon a Time in Hollywood' grossed over $400 million globally. Netflix has traditionally resisted filmmakers' efforts to secure theatrical releases, but this film represents a first for the streamer in terms of IMAX releases. The decision by major chains to opt out reflects ongoing tensions between streaming platforms and traditional exhibitors regarding premium screen allocation and the value of theatrical exclusivity.

How outlets are covering it

The Hollywood Reporter emphasizes Cinemark's CEO's stance on not establishing a precedent that could affect long-term industry dynamics, while Variety highlights Regal's focus on the level of commitment distributors make to the theatrical marketplace and the impact of shortened windows on premium screen allocation. Both outlets agree that the decision is driven by the short theatrical window and the priority given to 'The Hunger Games: Sunrise on the Reaping.'

Why it matters

The refusal by major theater chains to screen 'Cliff Booth' on their IMAX screens highlights the ongoing tension between streaming platforms and traditional exhibitors regarding the value of theatrical exclusivity and the impact of shortened windows on premium screen allocation. This decision could set a precedent for future negotiations and affect the broader theatrical ecosystem.

What to watch

The film will debut in theaters on November 25, 2026, and stream on Netflix on December 23, 2026. Cinemark CEO Sean Gamble predicted that the theatrical window could actually widen despite the rise of streaming, especially as additional studios join in and commitments are a minimum of 45 days.