Disney Pays $10 Million for Little Mermaid Trailer Slot at Oscars
TL;DR Summary
Disney paid ABC $10 million to air a two-minute teaser clip of the live-action version of "The Little Mermaid" during the Oscars, which is much higher than the cost of a 30-second spot. The teaser used five 30-second spots, which is why it cost about three times as much for the Oscars sneak peek. The live-action musical romance film, featuring Halle Bailey as Ariel, will debut in theaters on May 26.
- Disney paid ABC $10M to show 'The Little Mermaid' teaser at 2023 Oscars New York Post
- Disney Paid Itself $10 Million for That Awkward ‘Little Mermaid’ Oscars Moment Yahoo Entertainment
- Disney paid ABC $10 million for The Little Mermaid trailer slot The A.V. Club
- Look At This Little Mermaid Trailer, Isn't It Neat? tor.com
- Disney paid its subsidiary ABC $10 million for The Little Mermaid trailer slot Yahoo Entertainment
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