North West’s Nunn Costume and Kim’s Tribute Spark Halloween Swap

Key points

• North West, 13, debuted a Natalie Nunn costume on October 21, featuring a black bob, a 'CEO Baddies' chain, and a comically large prosthetic chin.
• Nunn reposted North’s video on Instagram, writing that she must get North a real Baddie chain, effectively approving the exaggerated look.
• Kim Kardashian, 46, posted her own costume on October 20, dressing as North with an aquamarine wig, face gems, and a 'N0rth4evr' shirt.
• North’s costume included a lip-sync to Nicki Minaj’s 2023 song 'Endless Fashion,' which references Nunn’s chin, reviving a long-running pop culture joke.
• The costumes coincide with North’s recent musical activities, including her debut EP and performances at festivals like Lyrical Lemonade’s Summer Smash.

Background

This event follows North West’s release of a debut EP and several 2026 performances, including a solo festival appearance in June. The mother-daughter duo has a history of collaborative Halloween costumes, such as their 2025 Jay Guapõ look and 2023 'Clueless' tribute. North has also expressed interest in pursuing music as a lifelong career, recently stating she wishes she had started performing earlier.

How outlets are covering it

The Cut and HOLA focus on the viral nature of North’s Nunn costume, emphasizing the prosthetic chin and Nunn’s enthusiastic approval. HOLA details the specific clothing items, including a Zeus Network tank and pleated skirt, while The Cut highlights the potential for a Baddies x Skims collaboration. USA Today and ELLE center on Kim Kardashian’s costume, framing it as a tribute to North’s growing public presence as a musician. USA Today notes the resemblance to North’s EP promotional images, while ELLE contextualizes the event within broader celebrity Halloween trends, mentioning Victoria Justice’s zombie party. All sources agree that the costumes were well-received by family members, with Khloé Kardashian calling Kim and North 'twins.'

Why it matters

The costumes highlight North West’s transition from a celebrity child to a public musician, as evidenced by her EP and festival performances. Nunn’s approval of the exaggerated chin costume demonstrates the reality star’s ability to leverage pop culture jokes for positive engagement. Kim’s tribute underscores the family’s support for North’s artistic direction, while the viral nature of the posts reflects the continued cultural relevance of both the Kardashian brand and the Baddies franchise.

What to watch

Nunn has indicated she will send North a real Baddie chain, potentially leading to a public appearance or collaboration. North has hinted at additional Halloween costumes, as she captioned her post '1st Halloween costume.' Kim and North may continue their tradition of collaborative costumes in future years, while North’s music career is expected to expand with further performances and releases.