"Taylor Swift's World Tour Boosts NFL's Global Fanbase"

Taylor Swift's world tour, which recently made a stop in Tokyo, is proving to be a promotional boon for the NFL as it seeks to expand its international fanbase. Swift's relationship with Kansas City Chiefs' Travis Kelce has garnered attention, with fans in Tokyo seen sporting Kelce's jersey. The NFL has been working to increase its global reach, and Swift's popularity is seen as a valuable asset in this effort. Despite some inconclusive data on her impact on NFL viewership, the league continues to embrace her star power, with Super Bowl ads likely to reference Swift as well.