Gigi Hadid Launches Knitwear Brand with Bold Fall Ensemble
Gigi Hadid marked the Madison Avenue opening of her knitwear label, Guest in Residence, by wearing a full fall ensemble featuring a plaid jacquard midi skirt from her own collection. She paired the wool-cashmere piece with a halter top, a boxy leather jacket, and two-tone cowboy boots, accessorizing with a vintage Moschino planter bag.
Key points
- Hadid attended the launch event for her brand, Guest in Residence, in New York City.
- The outfit centered on a tartan wrap skirt made from a wool-cashmere blend with knitted fringe.
- She layered a low-scoop halter top and a brown leather jacket with drop shoulders over the skirt.
- The look included two-tone cowboy boots with gold cap toes and buckle detailing.
- Hadid carried a vintage Moschino 'Planter' bag, a 1990s novelty item resembling a flower pot.
- She also swapped the bag for a festive cake decorated with a matching plaid pattern.
Background
This event follows recent public appearances by Hadid, including her defense of Elsa Hosk at the Victoria's Secret 2026 show in October. The launch of Guest in Residence highlights her expanding role as a brand founder beyond modeling.
Why it matters
The launch signals Hadid's continued expansion into fashion entrepreneurship, specifically in the knitwear sector, while showcasing her ability to market her own designs through high-profile public appearances.
What to watch
The availability of the tartan wrap skirt and other items from the Guest in Residence collection will likely be monitored by fashion consumers and industry analysts in the coming weeks.
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