Kanye West's Troubling Actions and Adidas' Response: A Decade of Misconduct Ignored

Adidas allegedly turned a blind eye to Kanye West's decade-long pattern of misconduct, including sexually offensive remarks and antisemitic outbursts, until terminating their partnership with the rapper last year. Despite reports of abusive behavior and offensive comments, Adidas continued to profit from the highly lucrative collaboration, with sales of Yeezy shoes surpassing $1 billion annually. The company adapted to West's behavior, creating a group text to discuss him and swapping employees in and out of dealing with him directly. Adidas recently sold $1.3 billion worth of Yeezys, with a portion of the proceeds going to charity and the rest benefiting both Adidas and West.