All articles tagged with #adidas
Metallica begins a 24-show residency at Las Vegas Sphere on Oct. 1, featuring unique setlists, an Adidas apparel capsule, a pop-up shop, a Red Cross blood drive, and a Black Box museum opening.
On Holding’s Mbappé deal marks a bold push into soccer, positioning the premium brand to challenge Nike and Adidas as it expands beyond running; the contract size wasn’t disclosed, Thierry Henry is named director of football, and analysts see the move as a potential near-term stock catalyst despite On’s smaller scale and Nike’s dominant market position in sports.
Adidas announces the Anthony Edwards 3, the third signature sneaker for Minnesota Timberwolves guard Anthony Edwards, in the Cold Blooded colorway with a Foot Locker exclusive drop on Sept. 18, 2026. The shoe features a two-way stretch knit upper, a TPU cage for lockdown, Boost+ and LightstrikePro for energy and speed, and comes in adult ($130), grade school ($100), and preschool ($90) sizes. An accompanying Anthony Edwards x Adidas Superstar II in the same colorway lands the same day, and the release coincides with Adidas' MINNATLANTASOTA film series; Edwards also re-signs a multi-year contract reportedly worth over $10 million per year.
Adidas is facing boycott calls after releasing an ad featuring former Israeli soldier Shalev Biton, who lost a leg in the Gaza-Israel clashes. Activists and PACBI/BDS say the campaign normalizes Israel’s actions and urges a broader boycott, while Adidas has not commented. The report also highlights Gaza’s ongoing humanitarian crisis, including high numbers of amputations linked to the conflict.
Adidas releases an exclusive olive suede Handball Spezial loafer via Beauty & Youth United Arrows, blending a formal upper with sneaker-style rubber soles; priced at 15,400 yen (~$97), making it a rare, office-ready drop.
Tennessee football unveiled an all-black Dark Mode version from Adidas as part of a 10-year apparel contract that began July 1, featuring a new font inspired by classic Vols numbers and collar details echoing the Power T; the Smokey Grey Series will continue, though this year’s specific looks aren’t announced in the rollout. Week of uniform reveals across Tennessee teams culminates with Friday merchandise sales.
Tennessee launched a four-day, multi-video Adidas uniform reveal across multiple sports, dwarfing South Carolina's Nike rollout and igniting widespread social-media buzz, including a Gamecock fan's post calling SC's reveal underwhelming in comparison.
Adidas is evolving from a transactional approach to an incubation model, signing underclassmen and developing them as long-term brand partners through NIL. Rookies like Mikel Brown Jr., Darryn Peterson, and Karim López enter the NBA with campaigns, product lines, leadership training, and a built-in audience, giving them early business savviness and faster ROI for the brand.
Nebraska revealed its 2026 football uniforms, preserving the classic red/white home and road looks and most elements while introducing a curved sans-serif number font similar to the LA Rams and two thick stripes over each shoulder; the pants stripe is shortened and the Winning Tradition patch is removed, potentially signaling room for an advertising patch. The design nods to past Husker eras and Rams aesthetics, provoking mixed reactions while noting uniforms don’t affect on-field performance.
Nebraska Athletics and Adidas released new home and away Husker football uniforms featuring two-stripe shoulders, sleeve numbers, a font inspired by anvil engravings and Nebraska’s agricultural landscape, while the iconic helmet remains unchanged; jerseys are for sale online.
Nebraska announced updated home and road uniforms for the 2026 season, featuring redesigned numbers on the sleeves, two-shoulder stripes, and interior lines inspired by Nebraska’s agricultural heritage; the helmet remains white with a red center stripe, and the updates are the program’s largest uniform change since 2002. Jerseys are designed by Adidas and available at HuskersShop and Adidas.
Bape and Adidas reveal a second Evo SL colorway with blue and green mismatched uppers (blue for the right shoe, green for the left), gold Ape logos, and red accents, releasing June 27 via Adidas’ app and select retailers for $200; the Evo SL has been a top seller as it expands into more lifestyle collaborations.
Yahoo Life flags Memorial Day sales as live, highlighting broad discounts across tech, home items, and apparel from brands like Apple, Ninja, Adidas, YETI and Traeger, including deals on AirPods 4, iPad, Adidas Cloudfoam Pure sneakers, Ninja FrostVault cooler, Traeger Pro 22 grill and more.
Tom’s Guide curates 15 discounted running shoes from Adidas, Hoka, Asics, Nike, Saucony and Under Armour with savings up to 50% to help you chase personal bests. Highlights include Adidas Duramo SL 2, Questar 3 and Adizero Adios Pro 4; Hoka Clifton 10 and Cielo X1 2.0; Asics Gel-Excite 11, Novablast 5 and Gel-Kayano 32; Under Armour Charged Surge 4 and Rogue 5; Nike Pegasus 41 and Vaporfly 4 Road; Saucony Kinvara 16, Hurricane 25 and Endorphin Speed 5. Prices vary by size/color, and affiliate links apply.
Adidas unveiled the Adizero Adios Pro Evo 3, a 97-gram racing shoe with a carbon-fiber plate and Lightstrike Pro Evo foam, and its lightest model helped Sabastian Sawe break the two-hour barrier at the London Marathon 2026, with teammate Kejelcha and Tigist Assefa also setting world records in the same event using the same shoes; Adidas engineered it through lab and field testing and plans a $500 sale through its app.