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Adidas

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Adidas Unveils Hyperboost Edge: a 45mm max-stack daily trainer with new Hyperboost Pro foam
wellness1 month ago

Adidas Unveils Hyperboost Edge: a 45mm max-stack daily trainer with new Hyperboost Pro foam

Adidas rolls out the Hyperboost Edge, its first non-plated max-stack trainer, built around the new Hyperboost Pro foam for energy return, with a lightweight PRIMEWEAVE upper and LIGHTTRAXION outsole. Weighing about 9 oz in US size 8.5 and featuring a 45mm heel / 39mm forefoot stack, it’s priced at $200 and launches March 17 in red/white (with more colors arriving May 1), positioning it as a contender among daily trainers like the Asics Megablast.

Adidas Unveils a Triple-Activity Guide Tennie for Hiking, Climbing, and MTB
outdoors1 month ago

Adidas Unveils a Triple-Activity Guide Tennie for Hiking, Climbing, and MTB

Adidas’ Five Ten line revamps its versatile Guide Tennie with a new Guide Tennie Pro, introducing Gore-Tex waterproofing, improved grip via a Dual-zone Stealth rubber outsole with a climbing-specific C4 zone and an extended toe cap, plus an EVA midsole and waterproofing on the Pro. The shoes are pitched as multi-activity gear for hiking, biking, and climbing, and launch March 1 for $165–$200 at Adidas’ Five Ten site and retailers.

Adidas apologizes for cultural appropriation of Mexican designs
world8 months ago

Adidas apologizes for cultural appropriation of Mexican designs

Adidas apologized for culturally appropriating Indigenous Oaxacan design in its new shoe, the Oaxaca Slip-On, which was inspired by traditional huarache sandals without proper collaboration with the local community. Mexican authorities and officials condemned the act, emphasizing the importance of respecting Indigenous intellectual property, especially after Mexico's 2022 legislation that penalizes unauthorized use. Designer Willy Chavarria expressed regret, acknowledging the lack of a collaborative approach.

Mexico criticizes Adidas over Indigenous-inspired shoe design
world8 months ago

Mexico criticizes Adidas over Indigenous-inspired shoe design

US designer Willy Chavarria expressed regret over his collaboration with Adidas on sandals that resembled traditional Oaxaca huarache footwear, leading to accusations of cultural appropriation by Mexican authorities. Adidas acknowledged the issue and plans to discuss reparations with local officials, while Mexico demands compensation and respect for indigenous cultural heritage.