Louis Vuitton's Pre-Fall 2023 Show in Seoul wows with star-studded after party.
TL;DR
Louis Vuitton held its first womenswear show in South Korea, showcasing its Pre-fall 2023 collection on Seoul's Jamsugyo Bridge. The event marked a milestone for both the luxury brand and the city, which has yet to become a regular stop on the fashion industry's schedule. The show was overseen by Nicolas Ghesquière, Louis Vuitton's artistic director for womenswear, and attended by a star-studded audience, including Chloe Grace Moretz and Jaden Smith. Louis Vuitton has been expanding its presence in South Korea, which is now the world's biggest luxury shopping market, with an annual spend of $325 per capita.
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