Olivia Wilde Labels Studio Streaming Deals as 'Bribes' to Producers
Olivia Wilde stated at the Locarno Film Festival that studios attempt to bribe financiers to bypass theatrical releases for streaming. She argued that while filmmakers may not receive extra money, financiers are offered significantly higher payouts to shift films to digital platforms. Wilde praised A24 for supporting the theatrical run of her film The Invite, noting that comedies benefit most from communal viewing. The film, starring Seth Rogen, Penélope Cruz, and Edward Norton, received strong reviews and a modest box office performance after its June release.
Key points
- Wilde described studio offers to bypass theaters as bribes, noting financiers receive higher payouts for streaming deals.
- She credited A24 for believing in the theatrical model and supporting the release of The Invite.
- Wilde emphasized that comedy genres rely heavily on the communal experience of movie theaters.
- The Invite, a dinner party comedy, received strong reviews but a modest box office take after its June release.
- Wilde expressed gratitude to her financiers for choosing theatrical release over a larger streaming payout.
Background
This follows earlier reports where Wilde discussed fighting for a theatrical release for The Invite after its Sundance premiere. She previously praised producer Megan Ellison and FilmNation for backing the cinema run, noting domestic grosses of approximately $23.5 million and international figures of $18 million. Wilde also highlighted the film's strong audience response and her commitment to shooting in 35mm to enhance the theatrical experience.
Why it matters
Wilde's comments highlight a growing tension in Hollywood between creative intent and financial incentives, as studios increasingly use financial leverage to push films to streaming platforms. Her stance underscores the debate over the value of theatrical releases, particularly for genres like comedy that rely on audience interaction. The situation reflects broader industry struggles to balance profitability with traditional distribution models.
What to watch
The ongoing debate over theatrical versus streaming releases may continue to influence how studios negotiate deals with filmmakers and financiers. As more films navigate this landscape, the financial incentives for streaming could further impact the future of theatrical distribution, particularly for independent and mid-budget projects.
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