"Beau Is Afraid": Ari Aster's Fearless and Strange Follow-Up to "Midsommar"

Production company A24 is hoping to generate enthusiasm for Ari Aster's newest movie, Beau Is Afraid, by giving it an odd release schedule designed to woo fans and take over social media. The movie is a bizarre hodgepodge of dozens of directors, movies, books, plays, and writers that have influenced Aster through his life. The release schedule is meant to kick off a slow build of anticipation and momentum for the film, with the hope of creating a sleeper hit.