
Blumhouse & Wan push YouTube creators to redefine modern horror
Blumhouse chief Jason Blum and James Wan say a new era for horror is driven by online creators, with Obsession and Backrooms performing strongly at the box office; the Blumhouse-Atomic Monster merger is shaping a collaborative two‑label, one‑P&L approach, and the duo aim to become “the Disney of horror” in five years by leveraging creator-led projects and close audience interaction during test screenings.













