Warhammer Community Launches November Holiday Campaign with New Coins, Patches, and European Store Expansions

Key points

• The Festive Activity Guide includes rules for the Red Gobbo's Squigmobile miniature across Warhammer 40,000, Kill Team, and Blood Bowl.
• Customers can earn three themed patches by completing any five activities from the guide.
• Two collectable coins are available in November: one featuring Da Red Gobbo and another featuring the Seraphon.
• Coins can be claimed by spending £60 or more in-store, with both coins available for purchases over £100.
• A 'Try Something New' offer allows customers to test eight miniatures, split between Warhammer 40,000 and Age of Sigmar.
• The 'Pick 'n' Mix' offer provides the most expensive paint for free when purchasing any ten Warhammer Colour paints.

Background

Warhammer Community regularly releases seasonal promotions and collectables to engage its hobbyist community. Previous campaigns have included similar activity guides and limited-edition items. The expansion into new European markets aligns with the brand's strategy to increase physical retail presence in key gaming regions.

Why it matters

This campaign drives in-store traffic through tiered spending incentives and exclusive collectables, while the new European stores expand the brand's physical footprint in key markets, potentially increasing local engagement and sales.

What to watch

Customers should visit local Warhammer stores by November 7 to access the coins and patches. The Katowice store opening on November 14 will be a key event for the region. Patches are available while stocks last, so early participation is encouraged.