The Evolution of Tetris: Reflections, Thrills, and Missing Pieces.

Alexey Pajitnov and Henk Rogers, the creators of Tetris, reflect on their 34-year friendship and business partnership. Rogers, a businessman and game designer, convinced the Soviet Union to sell him the handheld rights to Tetris, which he believed would be perfect for the upcoming Game Boy. Pajitnov, the game's creator, played the long game and ensured the game was well-handled to cash in on its success in the future. The pair formed a company to manage the rights to Tetris and have maintained the brand's success through a core design and intellectual property ownership.