Hip-hop's Stealthy Message: Be Mad Healthy!

Hip-hop artists are using their music to spread public health messages, with the organization Hip Hop Public Health leading the way. Co-founder Dr. Olajide Williams believes that music, and hip-hop in particular, can be a powerful tool for public health interventions. Hip-hop offers a youthful, fun, and understandable way to relay information, according to Darryl "DMC" McDaniels, a hip-hop pioneer. The team at Hip Hop Public Health says that hip-hop offers something extra when it comes to the information they're trying to relay.