The Science Behind Taylor Swift Fans' Post-Concert Amnesia

Some Taylor Swift fans have reported "post-concert amnesia," an inability to remember much of what they witnessed during her concerts. Experts say this is a normal phenomenon that occurs when one is excited and hyper-focused on one thing, which interferes with how memory works. Long-term memories require the transfer of short-term memory to the areas where long-term memory is held, which typically occurs in the days and weeks after an event. Fans who experience this can try to recover some of their memory by listening to a song or seeing the performance played back. Practicing mindfulness can also help prevent amnesia from happening.