Games Workshop Launches October In-Store Miniature Build-and-Paint Program

Key points

• The new in-store promotion begins on Saturday, October 10, 2026, allowing customers to participate in staff-led activities to build and/or paint one of eight specific miniatures.
• For Warhammer 40,000, the available miniatures are the Necron Warrior, Cadian Shock Trooper, Adepta Sororitas Battle Sister, and Chaos Space Marine Legionary.
• For Warhammer Age of Sigmar, the options include the Chaos Warrior, Deathrattle Skeleton, Orruk Gutripper, and Cities of Sigmar Steelhelm.
• The eight miniatures will be restocked in stores, ensuring availability beyond the initial launch day.
• The promotion coincides with the release of 150 new Warhammer Tone Pro paints on October 24, 2026, which will also include a collectible coin.
• A second collectible coin featuring the symbol of Ulgu, the Realm of Shadow, will be available starting October 3, 2026.

Background

This October initiative follows the conclusion of the traditional free monthly miniature program, which ended in September 2026 with the Space Marine Scout and Ogor Mawtribes coin. The new strategy shifts from simply giving away miniatures to facilitating hands-on learning experiences, aligning with the broader push to engage customers through the Warhammer Academy and Battle Honours programs.

Why it matters

This shift from free giveaways to interactive, staff-led sessions signals a strategic move by Games Workshop to deepen customer engagement and education. By focusing on specific painting techniques and faction exploration, the company aims to convert casual visitors into committed hobbyists, potentially increasing long-term sales of paints and additional miniatures beyond the initial promotional item.

What to watch

Customers should visit their local Warhammer stores starting October 10 to participate in the build-and-paint sessions. The release of the Tone Pro paint range and its associated collectible coin is scheduled for October 24, 2026. The Ulgu-themed coin will be available from October 3, 2026, while stocks last.