Peacock Tests Beta Rewards Program with Discounts and Free Pizza Perks

Peacock is piloting a limited beta rewards program for select Premium/Premium Plus subscribers, offering tiered perks (Gold, Platinum, Diamond) such as NBCU and Bravo Shop discounts (Gold 15%, Platinum 20%, Diamond 25%), a complimentary one-year Instacart+ membership (auto-renewing after 12 months), a NYT Cooking subscription, and family sharing, plus a Pizza Hut buy-one-get-one-free offer unlocked after streaming three Peacock movies. Additional rewards, including Universal Parks perks and previews, are planned as NBCU aims to deepen loyalty and drive incremental revenue for Peacock’s growing base (about 48 million subscribers by mid-2026).