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A Telemundo executive, Jose Alberto Suárez, was among seven people killed when a Lady Lori Helicopters helicopter crashed near Mount Ololokwe in Samburu County, Kenya, while transporting guests for safari operator &Beyond; the victims include the Ecuadorian intelligence director general and his wife, and NBCUniversal officials mourned the loss.
Peacock is hiking subscription prices for the fourth time in as many years, with the Standard Ad-Based plan rising from $10 to $13, Premium Plus from $17 to $20, and Peacock Select from $8 to $9; changes take effect today for new and returning customers, while existing subscribers have until Sept. 17 to see the bump. The move comes despite Peacock posting its first profitable quarter and reinforces its emphasis on Bravo/Reality TV content like Love Island, The Traitors, and related programming, a trend mirrored by price increases across other streaming platforms.
Peacock is increasing prices on all monthly and annual plans for new and returning subscribers, effective Aug. 18; monthly rates rise to Select $8.99, Premium $12.99, and Premium Plus $19.99, while annual prices go to $89.99, $129.99, and $199.99, with existing subscribers switching on or after Sept. 17; the move comes as streaming services push for profitability, and Peacock reported 48 million subscribers at the end of June.
Peacock is raising prices across all plans in August 2026. New rates apply immediately for new and returning subscribers; existing customers will see the changes on their next billing date on/after Sept. 17. Price changes: Select Monthly $7.99→$8.99; Select Annual $79.99→$89.99; Premium Monthly $10.99→$12.99; Premium Annual $109.99→$129.99; Premium Plus Monthly $16.99→$19.99; Premium Plus Annual $169.99→$199.99.
NBCUniversal's Peacock raises prices across all subscription tiers effective Aug 18, 2026: Select $8.99/mo, Premium $12.99/mo, Premium Plus $19.99/mo; annual plans now $89.99/yr, $129.99/yr, and $199.99/yr. New subscribers see the new rates immediately; existing subscribers will see them on/after Sept 17, 2026. Promotional pricing remains until its end. Peacock recently became profitable and launched a membership program; this is the fourth price hike in four years.
Peacock is raising prices across its plans: ad-supported Peacock Premium to $12.99/month, ad-free Peacock Premium Plus to $19.99/month, and Peacock Select to $8.99/month, effective for new billing dates. NBCUniversal says profitability can vary by quarter due to sports and content schedules, even as Peacock posted its first profitable quarter and grew to about 48 million subscribers in Q2. The service continues heavy investment in live sports and events (NFL, NBA, WNBA, Premier League, college sports) and features a lineup including The Super Mario Galaxy Movie, Obsession, The Traitors, and Love Island USA.
NBCUniversal’s Peacock is raising prices across all plans, effective Aug. 18 for new/returning customers and Sept. 17 for current subscribers. The new rates are Peacock Premium (with ads) at $12.99/month, Premium Plus at $19.99/month, and Peacock Select at $8.99/month, marking the streamer’s fourth price hike in as many years. Peacock recently turned its first quarterly profit in Q2 2026 and ended June with about 48 million paid subscribers.
Peacock is piloting a limited beta rewards program for select Premium/Premium Plus subscribers, offering tiered perks (Gold, Platinum, Diamond) such as NBCU and Bravo Shop discounts (Gold 15%, Platinum 20%, Diamond 25%), a complimentary one-year Instacart+ membership (auto-renewing after 12 months), a NYT Cooking subscription, and family sharing, plus a Pizza Hut buy-one-get-one-free offer unlocked after streaming three Peacock movies. Additional rewards, including Universal Parks perks and previews, are planned as NBCU aims to deepen loyalty and drive incremental revenue for Peacock’s growing base (about 48 million subscribers by mid-2026).
Peacock is testing a beta Membership Program for Premium and Premium Plus subscribers, grouping members into Gold, Platinum, and Diamond by how long they’ve subscribed. Rewards include NBCU Shop and Bravo Shop discounts (tiered), a complimentary Instacart+ year, a Pizza Hut buy-one-get-one-free offer after streaming three movies, and potential future perks like Universal Parks experiences and early NBCUniversal event access.
John Oliver will guest-star on Days of Our Lives for a three-episode arc starting August 11, playing Devlin St. John, a Salem water inspector investigating a contaminated well; the stint follows his recent General Hospital cameo and required a rapid, high-volume shoot (about 60 pages taped over two days) as producer Ken Corday notes his scene-work and daytime dialogue will drive key plot moments.
NBCUniversal will bake Peacock Premium into YouTube Premium for U.S. subscribers starting next year, with no price increase at launch. Peacock content and NBC live sports will be accessible within YouTube, expanding NBCU's reach and ad revenue, while boosting YouTube's Premium offering and potential for more live-sports deals. The arrangement exemplifies a shift toward aggregation in the streaming wars, possibly prompting similar wholesale partnerships, though it carries cannibalization risk for NBCU’s own subscriber base.
Starting in early 2027, YouTube Premium in the US will include Peacock Premium at no extra cost, expanding NBCUniversal’s partnership; some live events will stream on the NBC Sports YouTube channel, and Peacock Premium Plus remains upgradeable. YouTube Premium pricing has risen recently, and Peacock Premium can be added via Primetime Channels this summer, with more bundles planned for other markets.
NBCUniversal’s Peacock will be included in a new YouTube Premium bundle in the U.S. starting in early 2027, expanding Peacock’s reach to YouTube Premium subscribers while YouTube Premium’s core price stays the same. Peacock Premium (ads) and Peacock Premium Plus will be available as add-ons via YouTube Primetime Channels, NBCU will extend NBCU’s distribution on YouTube TV, and select NBC Sports events will stream on YouTube as part of the expanded deal and ad-tech collaboration, with Comcast planning to spin off NBCUniversal mid‑2027.
NBCUniversal will bundle Peacock with YouTube Premium, extending NBCU’s distribution through YouTube TV and making Peacock accessible to non‑U.S. YouTube Premium subscribers in select markets (Universal+ and Hayu), while SkyShowtime remains unaffected. The deal, effective in early 2027, follows Peacock’s profitability and growth to about 48 million subscribers. It also includes expanded ad‑tech and live sports collaboration on YouTube, though pricing for the bundle wasn’t disclosed and YouTube Premium’s pricing in the U.S. isn’t expected to change.
NBCUniversal’s Peacock will be embedded into YouTube Premium for U.S. subscribers starting in early 2027, giving YouTube Premium users access to Peacock’s full catalog (including NFL/NBA sports, Universal films, and Bravo originals) without leaving the platform, while expanding ad monetization and keeping Peacock distribution on YouTube TV and other NBCU/Xfinity channels as Comcast moves to spin off NBCUniversal.