
Disney and Netflix Steal the Spotlight as NBCUniversal Falters at Upfronts 2026
Deadline’s 2026 upfronts recap highlights Disney’s polished, star‑studded presentation and Netflix’s strongest ad‑supported upfront yet, while NBCUniversal’s showcase felt bloated and struggled with energy. The week also spotlighted Amazon and TelevisaUnivision’s hype segments, Fox’s Brady‑driven showcase, and Netflix’s NFL rights news, signaling a shift toward tighter, showier pitches in a rapidly consolidating TV‑and‑streaming landscape.













